Our dear friend Pontus Djanaieff is a creator of colorful worlds through his playful approach to pop culture imagery and early 2000's nostalgia. Here he has reimagined Éadaí's tartan scarves and transformed them into something new, creating a dynamic clash between american pop culture and classical british heritage.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

Tartan

Tartan is an iconic British pattern tradition. From urban punks embracing its rebellious symbolism to country estate owners honoring their cultural heritage with elegant garments. It is precisely this dualistic ability to be both historical and contemporary that makes tartan interesting. It is a reminder of our heritage while also opening the door to creativity and individuality. Tartan is not just a pattern – it is a journey through time and an expression of people's deepest emotions and stories. From the Highland clans to the city streets, tartan continues to connect historical roots with today's diverse and dynamic culture.

Sustainability

We care about our planet and its inhabitants and make sustainable choices whenever possible. Our scarves are produced at an environmentally conscious mill and our packaging is made in small batches, ensuring nothing is wasted on overproduction.

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Made in Britain

Our silky soft scarves are woven in Guiseley near Leeds, England. They are made of 100% high quality merino wool, sourced from mulesing-free sheep mainly from South Africa.

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